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Gaming and games in general is a very popular niche around the internet with a huge audience. This big chunk of traffic is divided into sub-niches and micro niches, giving you the ability to compete and realistically earn without too much effort. A lot of games go into private betas before they come out to the public. Some anticipated games require beta keys in order to participate in beta testing, and this is something many gamers crave for.
This guide is based around the idea of using the game beta code keys niche to our advantage in order to earn nicely.
Outlining the idea
The idea is quite simple and can be easily implemented. You find upcoming games which go into beta prior to their release, you create a website that supposedly gives out beta keys to those who apply, and in the process you earn money by properly monetizing your visitors with affiliate programs or CPA offers. With a little bit of SEO, your website could rank high enough to gain organic search traffic and can generate idle income for the whole pre-beta and beta period.
Finding upcoming games
To start off, you have to find anticipated upcoming games that are still being developed or starting their beta phase very soon. You can search for upcoming games at mmosite which offers a calendar with upcoming mmo games, or simply search Google for “upcoming beta games” and other similar searches. Less popular games will have less traffic and will make your website rank higher much easily than highly anticipated games. The more popular a game is, the more competition you’ll have.
When searching for upcoming games, don’t get stuck on a specific game genre. Diversify your choices and genres in order to test the waters of different audiences for future reference. Such information will come in handy on deciding which games are worth the trouble and which games have a low earning chance for you. Make sure the games you look for are not open beta, you are looking for closed beta games in order to take advantage of people’s interest for beta keys. If the game is open beta, there is no reason for people to look for beta keys.
Creating a landing page
Now that you’ve found an upcoming game that suits our plan, it’s time to create a simple website that will contain a landing page. Purchase a domain and a hosting plan, and create a landing page either in basic HTML or with CMS such as WordPress. It should look something like this:
The example above is a landing page that asks for the visitor’s email address in order to receive a beta key. Think about ways to design your landing pages to suit your needs, or hire a designer to do the job for you. As shown in the example, try to add psychological tricks such as “only X minutes left until we stop accepting applications” or “only X amount of beta keys left to give away”. These things work well with people who are after the beta keys and will give them a push towards doing what you ask in order to receive the key.
Your landing page can be monetized in several ways depending on how much time you can invest. I will give you two scenarios which you can use in order to monetize your traffic.
Visitors submit their email addresses
As shown above in the landing page image example, you can build a simple landing page that only asks for the visitor’s email address. With a simple form script, you can accumulate email addresses to use for two main purposes:
- Send CPA offers for your visitors to complete.
- Keep a list of emails for future business endeavors and promotions.
After visitors have submitted their email address, you can send them a mail telling them to follow your affiliate link in order to receive a beta key. Have a good and relevant CPA offer that is incentive friendly (important) to increase conversion rate. The email address itself can be used for other purposes later on for other websites, promotional content or other marketing ideas you might have.
Visitors complete a CPA offer
Have a good and relevant CPA offer that is incentive friendly (important) be displayed on your landing page after the visitor clicks on a “get free beta key” button. The CPA offer needs to be with a content lock so that visitors will not be able to see the page’s contents. Only after they complete the CPA offer are they able to proceed. Many will complete the offer because you supposedly provide the keys for a limited time and because they are eager to get one.
Driving traffic to your beta key site
Now that everything is ready and operational, it’s time for you to drive traffic to your landing page to see some conversions. Use all the tools at your disposal in order to promote your beta key landing page. Post to Twitter, Facebook, Google+, register to forums and post there, comment on relevant blog posts. Create short Youtube videos that describe your great offer and try to drive traffic to your landing page. Do whatever you need to, and if you don’t have time – pay for a few Fiverr gigs to do some SEO work for you to better rank in search engines.